When you brand yourself, and you are serious about building a strong personal career brand, then you don’t want to make a mistake and rely on only Social Media. But a lot of people are doing it and making their personal brand very vulnerable because they don’t consider this…
Are your brand based on any of these Social Media platforms:
- … or any other social media?
If so, then you’ve got a vulnerable brand.
Since big cooperations own all Social Media platforms, you don’t have any control. You don’t own anything you build on your Social Media profiles, everything you share and write on Social Media owned by the platforms you use.
If your profile gets hacked, blocked, or it disappears someday, then you’ll have nothing to show for your online brand.
That’s why I wouldn’t rely on just having a LinkedIn profile to build my career brand. I have no control and don’t know what, or where LinkedIn will be in 5-10 years. That simply makes it too vulnerable.
Be Serious When You Brand Yourself
The only way to take complete ownership of your online brand and name is to have a personal self-hosted website. That way, you’ll be in full control and own everything you have on your domain.
Having a personal career website, and adding valuable content through blogging about your professional passions, will build a strong personal brand, and you’ll have complete ownership of everything.
My advice to you is to buy your name as a domain (yourname.com). If the .com domain isn’t available, then there are many other choices to go with like .me/ .org/ .net/ .expert/ .guru and more.
To find your domain and hosting, visit Bluehost.com, and register your domain today. The cost starts at less than $5 a month for both domain and hosting.
I’m not saying you should drop everything on Social Media because it’s great to interact and build connections through Social Media. All I’m saying is you don’t want to rely on having a LinkedIn profile to represent your career brand.
You want your career website to be your home base. Everything (or at least 80%) you do on Social Media should refer back to content on your website and use your Social Media profiles to add value and connect with people to build your network.
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